Finding a Fantastic Copywriter
If you are interested to make money on the internet, you are going to need a web site. If you want that website to help you bring in money, it should be very well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to write the copy yourself. Naturally, not all copywriters are created equal. Some are just gifted. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Here is how you can figure the difference.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are wanting to put up? Pay attention to the copy used on this site too. If there are a lot of mistakes, this is not a good sign.
How favorably do you react as you are reading the copywriter's own copy? This goes click to read beyond the simple discovering of grammatical and syntax errors. Do you have any sort of emotional response to the text on the site? Are you feeling warmly toward the writer? Does it make you want to go on reading and find out more about him or her? Does it make you feel like you want to hire that writer immediately? Does website copy make you want to run for the hills? Does website copy make you mad? These are all very crucial reactions and they demand your attention.
Look into the writer's's background a bit. Search for reviews on third-party sites and forums. It's remote that you will come across any bad reviews on the writer's own web site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the writer to provide several references. Make sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is particularly important if the copywriter says he or she is an expert in a specific field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have several choices available to you when you're trying to find out whether or not to employ a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.
How to Tell if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make money, you'll need a site. If you want that site to help you be profitable, it must be very well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your website. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some are just awesome. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Read on to find out how to figure the difference.
Does the copywriter have a site of his or her own? Any copywriter that wishes to write web copy should have a web site that houses their biography, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your own website? Look at the copy on their website too. If you discover lots of mistakes, this is a terrible sign.
Do you react well as you go over the copy on the writer's website? This involves more read than simply noticing grammar and spelling errors. Does the text cause you to have any type of emotional response? Does this contact form the web site copy cause you to like the copywriter? Does the web copy make you want to follow up and learn more about the writer? Does the copy make you feel like you should hire the writer immediately? Does it make you feel like you have to get out of there? Does the website copy cause you to feel mad? These are all crucial reactions and you need to pay attention to them.
Carry out some more background search on the copywriter. Search for reviews for the writer on unbiased web sites and online discussion boards. It's very likely that the only reviews you are going to see on the writer's website are going to be positive. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be controlled by the writer. These reviews and testimonials merit extra attention. You have to also request the copywriter for a couple of references. Be sure that you follow up and really contact those references so that you can ask for an honest opinion from them.
Be sure you spend some time going through the samples given by the writer. Ask for additional samples than can be read on the writer's website. This is especially crucial if the copywriter claims he or she is an expert in an area. When the writing feels like it was stolen from you can try this out Wikipedia or is especially vague, you better find another copywriter.
There are a number of different ways to find out if a copywriter is worth your money or not. It is essential that you do your homework and look beyond the person for information pertaining to his/her reputation and character.
Discovering Copywriting Principles and Building on Them
In a real sense, trying to excel at copywriting is very similar to building a successful business; it requires hard work, knowledge and never giving up on yourself. Reading excellent copy written by a seasoned professional is like watching a famous guitar player because they both make it look easy. If you could only read one book on copywriting, make it an excellent book on the principles because knowing how to write using that knowledge can serve you well.
First of all, get this in your mind that as a copywriter you will act as a natural architect of the online presence of your target audience.
The World Wide Web started off as a collection of relevant words brought in together to pass on a message, and every little message exchanged online in whatever form has been made up of words. So as you go along in with copywriting, focus on the words and make sure they are the very best words to use in your particular situation.
Yes, there are differences in the reading audience whether it is for online or offline, and you will need to learn those differences. How you present your copy, or rather how you write it for any niche will depend on who is in that niche audience. Therefore, the only way you can connect with people and establish rapport is by sounding like you are one of them.
Once again we have to drive home the point concerning the different approaches you must take depending on where they read your copy. Very many people think they can learn copywriting in a forum or on a few websites offering free lessons, huge mistake.
Besides the obvious things that every copywriter must do, you should also make out time to study the work of great copywriters. When you are learning that is one way you can augment your studies. There is no one single way or approach to becoming very good at copywriting, but you have to work at it and be dedicated. So, hopefully by now you realize fully that you will need to put in some serious effort if you want to do this. Not everybody is cut out to be a copywriter because it naturally lends itself to those with certain characteristics.
Once you start discovering copywriting principles, then you will begin to really see the depth and scope of what is anonymous involved. One thing though, you will not always use everything you know in any one piece of copy. Knowledge and your ability to work hard and do it is what you have to do before you are ready to join the rest read the article out in the field.
Copywriting Principles You Need to Keep in Mind
Getting successful with copywriting is not just about putting the pen to paper, you have to go by certain established rules and follow a few proven principles. One thing for sure is that you cannot ever guess at what goes into copy that achieves high conversions. You cannot be a lazy person and ever expect to write good copy, and so with that let's talk more about it.
To the trained and experienced copywriter, it is easy to tell how much another copywriter has about the product just by reading the copy. All copy needs to be powerful but in different ways depending on things, and you cannot write with authority if you have a shallow understanding of the product. Think about this - if you do not have the knowledge to write about something, then the only thing you can do is write what you think may be the case or simply make-up something. There are a number of concepts that have to there in everything you write, and the thing about it is they are unique to that piece of copy. There is a huge difference page between hype and passion or emotion, and we recommend you avoid the hype. Also, make it a habit to avoid the overuse of adjectives; something newbies tend to do all the time. Heavy use of either one is a natural tendency and mistake that has to be avoided. If you want to work on anything, then work on the effectiveness of your words and aim at making them more hypnotic, more persuasive and more easy to grasp.
Perhaps the greatest distinction about copywriting is due to what it does - it sells or helps to sell something. Be very careful that you do not confuse copywriting with artsy creative types of writing. Never think you can just write anything you want because you cannot, you have to use your copywriting knowledge. Most if not all of what you will write will get its cues from the audience demographics and the nature of the product. The thing about trying to get creative with your copy is that you will see the disastrous results in your poor conversions, and then you will understand it a bit more. Finally, a good copywriter is sure of his purpose and to whom he is writing for. Writing with clarity and organization will help the readers know it is they you are talking to at all times. Your copy will actually serve to guide people along in a well-defined process. This will only be possible when Discover More you know your target audience like the back of your hand, and your words are specifically tailored towards them. Do not ever think that once you have read a book or course on copywriting that your hire a freelance writer learning will stop there.