Finding a Fantastic Copywriter
If you are interested to make money on the internet, you are going to need a web site. If you want that website to help you bring in money, it should be very well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to write the copy yourself. Naturally, not all copywriters are created equal. Some are just gifted. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Here is how you can figure the difference.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a site, how can they say they can help you with the one you are wanting to put up? Pay attention to the copy used on this site too. If there are a lot of mistakes, this is not a good sign.
How favorably do you react as you are reading the copywriter's own copy? This goes click to read beyond the simple discovering of grammatical and syntax errors. Do you have any sort of emotional response to the text on the site? Are you feeling warmly toward the writer? Does it make you want to go on reading and find out more about him or her? Does it make you feel like you want to hire that writer immediately? Does website copy make you want to run for the hills? Does website copy make you mad? These are all very crucial reactions and they demand your attention.
Look into the writer's's background a bit. Search for reviews on third-party sites and forums. It's remote that you will come across any bad reviews on the writer's own web site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Pay attention to these reviews and testimonials. Ask the writer to provide several references. Make sure that you follow up and really contact those references so that you can obtain an honest opinion from them.
Be sure you spend some time going through the samples furnished by the writer. You should ask the writer to send you some samples that aren't already provided on the website. This is particularly important if the copywriter says he or she is an expert in a specific field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have several choices available to you when you're trying to find out whether or not to employ a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.